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Success in Programming

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in many ways, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You’ll find better jobs and become the "go-to" person in various situations. You’ll become known for your expertise and leadership, and you'll find it easier to strike out on your own. People will seek out your advice and point of view. You’ll get paid to speak, write, and consult. What’s not to like about becoming a rock star developer?

The good news—as Mozilla’s senior technology evangelist, Frédéric Harper, writes—is that it’s never been easier to improve your skills, stand out, share more quickly, and grow your network. This book provides the tools you need to build your reputation and enhance your career, starting right now. You'll learn what personal branding is and why you should care about it. You’ll also learn what the key themes of a good brand are and where to find the ingredients to build your own, unique brand. Most importantly, you'll understand how to work your magic to achieve your goals and dreams.

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding shows you how to scale your skills, gain visibility, make a real impact on people and within organizations, and achieve your goals. There’s no need to become a marketing expert or hire a personal branding guru; this book and a desire to grow personally and professionally are all you need to leap to the next level of your career.

Frédéric Harper Success in programming: how to gain recognition, power, and influence through personal branding / Frédéric Harper, Berkeley, CA: Apress, 2015.

Оценка авторской мысли

Какова цель автора?
На какой вопрос автор пытается дать ответ?
Какую информацию автор использует в своих умозаключениях?
Каковы главные выводы автора?
Каковы основные концепты и идеи в мышлении автора?
Из каких предположений исходит автор?
С какой позиции автор рассматривает вопрос?
Если автор прав, то что из этого следует?

Конспект

Глава 1. Personal What?

Личный брендинг - это искусство согласованного представления (как онлайн, так и оффлайн) сути того, чем вы выделяетесь из толпы .

Paul Irish, Google Chrome advocate

Бренд в целом - это ассоциация слова, ощущения, чувства, образа с продуктом или услугой.

Возможные пути продвижения бренда:

  • Профессиональный (по большей части) блог
  • Профиль и активность на GitHub
  • Профиль на LinkedIn - новое резюме
  • Активность на StackOverflow
  • Написание технической документации в открытых вики
  • Портфолио дизайнов
  • Выступления на конференциях (Lanyrd.com, meetup.com), тут и формат lunch-and-learn или обучающие 10-минутки сойдут.
  • Делиться слайдами на slideshare
  • Записывать и публиковать свои выступления (youtube, vimeo)
  • Написать книгу
  • Видео и аудио подкасты
  • Организация конференций, митапов и юзер-груп
  • Менторинг

Задания и упражнения

  1. Описать свой бренд (себя) в формате сообщения в Twitter (140 символов). Нужно упаковать в это определение 80% того, кем я являюсь сейчас, и 20% того, кем хочу стать.
  2. Ответить на следующие (и подобные им) вопросы, т.к. это поможет прояснить первые 80% с точки зрения моей личности:
    • What are your strengths?
    • What are your weaknesses?
    • How do you normally dress?
    • What is your work experience?
    • What are you proudest of?
    • What foods do you like?
    • What kind of music do you like?
    • What is your marital/family status?
    • Do you like to travel?
    • What are your passions?
    • What are your hobbies?
    • Is religion important for you?
    • Do you have pets?
    • What are your favorite websites?
    • What is important to you in life?
    • What is not important for you?
    • What makes you happy?
    • What makes you sad?
    • What makes you mad?
    • What superpower would you like to have (or already have)?
  3. Ответить на технические вопросы:
    • What is the programming language you’re primarily using or know best?
    • Are you a Linux,Windows, or OS X user?
    • Is your expertise about mobile application, web development, a standalone one, or a mix of those answers?
    • To git or not to git?
    • Do you have an amazing knowledge about TDD (testdriven development) and can’t imagine that developers don’t test their applications before releasing them?
    • Is open source your friend or enemy?
    • Do you have any certifications?
    • Is the command line the only way to go?
    • iOS, Android, Windows Phone, Firefox OS, BlackBerry?
    • Which mobile platform is your best friend?
    • Have you been recognize by an industry leader as a contributor (like a Mozilla Rep or MVP)?
    • Are you already running a technical blog?
    • Are you an advocate of Mobile First or Responsive Web Design?
    • Where are you working right now?
    • Do you contribute to technical online magazines?
    • Do you help or assist often with local user groups?
    • Is it true that HTML5 has no secrets for you?
    • Are you part of a local IT organization?
    • Do you prefer books, audiobooks, podcasts, e-books, online articles, blog posts, and so on to learn when it comes to technology?
    • Are you a team player, or better as a lone wolf?
    • Waterfall or Sprint? Maybe you are a Scrum Master?
    • Google+, Twitter, Facebook, LinkedIn . . . which is your preferred social media platform?
    • Are you part of a bigger mission than you, like the Open Web?
    • Do you work on projects in your spare time?
    • Are you a fervent user ofVim, Sublime Text, Eclipse,Visual Studio, or Xcode?
    • Which side are you: native or web mobile application?
    • What is your actual job title?
    • Do you already run a monthly podcast about application development?
    • Do you consider yourself a geek?
  4. Определить целевую аудиторию:
    • Where do they live?
    • What job are they doing?
    • What are their hobbies?
    • Do they have a special expertise?
    • What are their goals in life?
    • What do they like?
    • What don’t they like?
    • How do they connect with you?
    • Which programming language(s) do they use?
    • Where do they go (websites, conferences, social medias, user groups, etc.)?

Упомянутые книги:

  1. Rath T. StrengthsFinder 2.0 / T. Rath, CliftonStrengths version 2021-е изд., Washington, DC: Gallup Press, 2021. 172 c. - упражнения по поиску своих сильных сторон, может оказаться полезным при разработке личного бренда
  2. Brogan C., Smith J. The impact equation: are you making things happen or just making noise? / C. Brogan, J. Smith, 1-е изд., New York: Portfolio/Penguin, 2012.