- Objective-Oriented. The business decision is set in the context of specific organizational goals. This may include reaching certain corporate objectives or preventing a competitor from achieving their goals.
- Informed. The decision considers all available information about past, present, and future conditions which may help determine outcomes.
- Selective. The decision is selected as the best option from a set of considered alternatives.
- Risk Optimized. The decision optimizes the balance of risk and reward that is acceptable for the organization’s risk appetite, including maximizing the certainty of the outcome.
- Accommodating. The decision considers all stakeholder interests including those of shareholders, employees, customers, partners, suppliers, regulators, and the public. This includes addressing and balancing all business, regulatory, and ethical concerns.
- Unbiased. The organizational decision is free from personal, group, data, or any other decision biases.
- Actionable. The decision confirms and activates available resources. It is both specific and pragmatic.
- Animating. The decision gains participation of all parties needed to take action. This can be based on gaining buy in during the decision-making processes or provoking participation by outlining penalties for nonaction.
- Timely. The decision is made known to all participants at a point that allows enough time to act given the resource and process requirements and expected customer and competitive responses.
- Documented. Any important business decisions should be documented so they may be communicated, defended, assessed, and corrected as needed.